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Marina Haydn

SV President Circulation + Retail Marketing
The Economist

"In managing the PR activities around The Economist's Germany special report, pluemer)communications was able to demonstrate the right mix of planning skills, strong media management and professional follow-through with internal stakeholders to ensure that we sparked the debate in Germany that was the objective of our PR strategy. By having Pluemer as our partner in Germany, our brand awareness has strengthened markedly and there is a clear return on investment in terms of advertising value."